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5 Simple and Effective WordPress SEO checklists for 2020: Make your site visible

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Are you passionate about increasing your website traffic in simple and easy steps? Then you are in the right place. Every single step that we mention below is going to help you increase your traffic logistically. 

If your website falls into the category of a business website or eCommerce website, then you must go ahead and check this checklist.

Boost your websites SEO with these checklist!

  1. Basic SEO practices
  2. Keyword research and optimization
  3. On-page SEO 
  4. Content Optimization
  5. Technical SEO research

Read our guide on 10 Must-have plugins for an optimized WordPress site

Simple and effective SEO checklist for 2020

Basic SEO practices

Before dwelling deep into the advanced methods of SEO, you must employ the basics of SEO practices. These practices are eventually going to improve the website reach and traffic. It has nothing to do with page ranking.

You can follow these steps to begin the SEO best practices. 

1. Install Yoast SEO for your WordPress website

Install yoast SEO to your wp site

It is a startling and free SEO plugin for WordPress and several other Content Management Systems (CMS).

Yoast SEO plugin helps in:
  • Optimizing meta tags
  • Creating sitemaps
  • Reducing the technical work

2. Create sitemaps

Sitemaps are an appealing feature of the internet because this feature helps the search engines to easily navigate through your webpages. Yoast SEO It can help you to create a sitemap in XML format. XML sitemaps are nothing but a list of URLs.

sitemap for website

3. Create robots.txt file

It is a simple and basic text file that guides the search engines on where to find useful information from your website and where not to go. It is a basic necessity for SEO so that your website has tremendous access. It limits the page accessibility to essential and relevant information only. You might not want your cart page to be indexed while someone is crawling through your E-Commerce Store.

Always check if you already have a robots.txt file by visiting your domain. If there is none, then you should create one immediately.

robot.txt file

4. Google Analytics for growth estimates

You must install the free tool provided by Google called Google Analytics that helps the website owners to understand the number of people visiting the website and the interaction with your website. It is simple to use the tool. You need to install, sign-up, and supply the tracking code to your website.

Install google analytics

5. Google search console

It is a persuasive tool. The console helps in tracking the search performance along with the keywords that helped in finding your website. It is a brilliant way to keep track of your improvement areas. 

add google search console

Keyword Research and Optimization

The win-win situation comes in the SEO checklist when there is efficient keyword research. It is, therefore, crucial to know the keywords that people search for. Only when the right keywords are known to you, you can modify your content for search engines. The genuine keyword research target can be met by following these simple tips.

Keyword research

1. Finding the main/primary keyword

Make sure that every webpage of your website has a specific keyword that defines the purpose of the page. For example, our website has “WordPress” as the primary keyword. The website is centered around providing WordPress services and help. Hence, the keywords are significantly related to it. Most of the blogs include primary keywords for better website reach.

2. Analyze the Intention of search

First of all, you must understand the intention of the user. Once you know why and what someone is looking for, your chances of ranking up would automatically increase. Always look for these two factors on the top-ranking pages:

  1. Type of content: See if the website is just a blogging website or a product website. What is the intention and services of the website?
  2. Format of content: Most of you might ignore this, but let me tell you that an appealing layout of text would draw more visitors. See if they use tutorials, step-by-step guides, reviews, lists, how-to methods, or more than this.

Just try and type “SEO Checklist” on your Google search engine and see what results in you obtain. You will realize there are similarities in the pattern of content representation.

google links for keyword research

3. Research on people’s needs

Suppose that a user looks for SEO methods on a search engine using these keywords only. All the top-ranked pages appear on the first page of google results. It might include precise and genuine information on what the user wants.

LSI keyword research

However, a user might require learning more about the topic and subsidiary areas. For that purpose, Google offers a “People Also search for” box. This box includes other relevant topics related to the main searched keyword. Once you analyze the keywords in this box, you can optimize your content with new keywords as well.

4. Link to high Domain Authority websites on Google

Keywords are not just a way to improve your Google ranking. Sometimes you can seek a helping hand from already top-ranked websites. These tips can help you to improve your positions. 

  • Link your website to top-ranked website pages
  • Include high URLs
  • Include big companies in the top 10 of your list blogs

On-page SEO practices

After thorough research on the primary keyword, it is time to optimize the page via on-page SEO practices. You can do this through several methods.

1. Use short and descriptive URLs 

Short and descriptive URLs have a better ranking as compared to longer URLs. Along with short URLs, the URL should be descriptive too. The URL should be clear to understand and give insight to the user about what to expect from your page after they click it. One tip that I want to provide here is that use the target keyword in the URL. It will make the URL clear and SEO optimized.

2. Use attractive title tag and description

Most people pay particular focus on the title tag, and indeed it is a good habit. Try to include the target keyword in your title tag and description. However, the primary goal should not be to incorporate keywords as much as possible but to work on writing good titles and explanation that increases click-through rates and traffic on your website.

SEO title optimization

3. Use one H1 tag 

The H1 tag is vital for any website, but most of the top-ranking pages do not have the keyword in the H1 tag, yet they perform fabulously well. However, including a keyword in the H1 tag has its benefits. First, it gives a splendid impression to the visitor since they can see the keyword in the title and think they have reached the right place for information. Another distinguished benefit is that other websites can link your website to their own using your label, and it will eventually increase your chances of receiving links with your target keyword.

4. Use internal and external links

Well, this is a lazy job but a very crucial one. Websites that include external links to top-ranking pages tend to perform better than other average websites. Try to subsume appropriate and high-quality content of different brilliant web pages. Do not cease yourself from linking as many productive links as possible.

Internal linking is also prominent as external linking. Whenever your website publishes a new matter, try to include the link to previously published work. This way, you can increase the traffic on your website by the same visitor at the same time.

5. Use alt text to optimize images

Images should also be optimized for better reach, and it is quite simple to do so. The alt text feature helps the reader to know the description of the image. Often when the website fails to load in an image, this text would assist him in understanding the context. The alt tags should be descriptive and try to include keywords in them. It is also important to optimize them properly for better ranking in Google images. 

Read our guide on How to start an online store using WordPress: A guide(2020)

Content Optimization

The content of the website is the king of all. Firstly, you must pick a topic that is highly searched by internet users. The topic you choose should have high traffic potential with some basic SEO Optimisation. The quick tips that will help you to reach a higher number of audience are mentioned here.

1. An extraordinary introduction

A convincing introduction can win hearts within a few minutes. The moment someone reads your introduction, they know if they want to read it further or not. Always write compelling introductions in your articles that include the interest of the reader immediately and build trust with them. 

The introduction should provide the gist of the whole write up at a glance. An effective introduction can directly affect the ranking of your website, hence including target keywords in the introduction can involve more engagement on your site.

2. Short and simple

Your next target should be this simple text and short sentences. A blog with precise content subheadings images will instantly e attract more number of readers and for a longer period. Intriguing introduction images at the beginning of the article can be a good option. Try to avoid Complex words, unnecessary adverbs, and filler sentences.

3. Reliability

Try to keep your content authentic, subjective with in-depth information. These include expert resources and reliable facts from multiple sources.

4. Optimization

Any quality content with appropriate information is liked by a greater number of readers. Try to include keywords at specific and necessary places to increase the Optimisation. 

Technical SEO research

It only sounds complicated. In reality, it is nothing complicated. Technical SEO is one of the leading factors for Website ranking. However, many website users tend to ignore it, thinking that it is complex to adjust technical changes. Given below are some of the simple technical issues that you can readily solve and increase Optimisation.

1. Fix the crawl errors

These errors arise when Google is unable to read your website. You make sure that the Google search console is having appropriate access to your site, and there is no trouble in viewing the content. To fix the crawl errors, go to the Google search console, and click on coverage. From here, you can remove the flaws and make your website visible.

Google search console issue

2. Quick site loading speed

When you are a visitor website, and that site takes longer than usual to load, you often decide to bounce back from that website. Hence, now you should know that a quickly loading website is preferred more than a slower one. It might get frustrating to keep on waiting for a website to load. Hence, make sure that the page speed is optimum.

increase site speed on mobile devices

3. Keeping the screen mobile friendly

Most of the users access websites via mobile phones rather than desktops and laptops. You must optimize your site in such a way that both mobile users and desktop users can view the content comfortably.


It does not ensure a higher ranking in search results or provides any optimization. But what it does is truly a turn on for the visitors once they know its purpose.

It is 2020, and if you are still using HTTP, then probably it is time to switch and use HTTPS. Https provides security to the data of visitors. It behaves as a safeguard system to protect the information of any contact forms filled by the users, passwords, or payment details.

5. Remove the duplications

It often happens that duplicate content for nearly-duplicate information is present on the web. Try to get rid of these duplications and maintain a single copy and legitimate traffic on your website.

Note: Read our guide on 10 Must-have plugins for an optimized WordPress site

Final Thoughts

These are the 5 essential tips that would help you to optimize your website in a better and Technical way. These are applied and tested methods that have helped several websites to grow over the past few years. 

Author avatar
Tim Michaels
I am into WordPress and web development for the last 10 years. I use my experience to help people just starting with WordPress. Follow my blog at WP Uber for everything related to WordPress.
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