When we think about the best marketing strategies created for the WordPress activities, Landing Pages certainly makes it to one of the top positions.
What is the Landing Page?
Landing Pages are the standalone pages designed to convert your visitors into leads. It allows you to store your visitor’s information, and in exchange, you offer them a desired excellent and efficient offer.
When someone clicks on an online marketing call-on-action page, they land on a specific page called Landing Page, specially designed for marketing purposes.
Hence, making Landing Pages and designing is an essential process for you.
Which WordPress Landing Page Plugin to use?
Earlier users had to hire developers and designers to set up Landing Pages. Now anyone can create a Landing Page only by visual drag-and-drop plugins.
There are numerous options available. We will discuss the top plugins and compare them to their essential features and give our recommendations.
Each plugin offers distinct features. You need to look out for the one that serves your website’s purpose and gives you maximum conversions.
What features to look for in your Landing Page Plugin:
Although all the plugins offer similar features yet, they might differ on minute details. It is necessary to look out for each piece before finalizing your plugin.
The plugin should be tireless to use as you don’t want to invest a large chunk of your time creating Landing Pages. It should come with basic tutorials and responsive customer support available 24/7.
Landing Pages create leads. It should offer a universe of features such as forms, links, buttons, content and image blocks, etc. They should be easy to customize as they make the Landing Page useful.
Some of the plugins also offer ready-to-use templates created by experts, which you can use by making a little or no changes. Ready-made templates not only save you time, but they are also beautifully designed that will be easy on your visitor’s eyes.
Let’s dive into some of the top WordPress Landing Page plugins:
Thrive Architect is considered one of the best Landing Pages in the WordPress market currently.
It allows you to create very professional looking homepages. You can use one of their templates, or even make one of your own by adding columns, a stylish gallery of all of your blog posts.
Further, you can also add social media icons, etc.
Thrive Architect work on a simple thought of “Click-to-edit.”
By simple clicks on the options, you can see the edits vividly, click and drag to make the changes.
To make your work easier, Thrive Architect provides 269 beautifully designed landing pages, highly focused to increase your conversions.
You can customize webinar pages, opt-in pages, sales pages, etc.
Thrive Architect is an excellent replacement for a bunch of plugins altogether.
It comes packed with customizable buttons, testimonials, countdown buttons, lead generation forms, etc.
Further, Thrive Architect offers the option to add A/B testing support.
Thrive Architect costs $67 for a single license.
SeedProd helps to Create Landing Pages in no time, with no coding knowledge required by simple drag-and-drop and create Landing Page-specific blocks specially designed to increase your conversion rates.
SeedProd helps you create professional-looking Landing Pages with pre-built features like headers, call-to-action which can be used for multiple purposes- opt-in, sales, coming soon, webinar, thank you pages, etc.
SeedProd keeps adding new templates regularly and creates highly responsive Landing Pages. Your customer can choose the screen size they use to browse.
This extensive plugin offers ‘Subscriber Management.’ It keeps track of all your subscribers and gives vivid visual data on subscriber data without involving any third party.
SeedProd also provides ‘Premium Integrations.’ It allows you to collect emails from your favorite 3rd party email marketing services like ConvertKit, Constant Contact, etc.
Further, you will get revision history, spam protection, access controls, dark mode, etc.
SeedProd offers four plans:
- Basic- $39.50
- Plus- $89.55
- Pro- $159.60
- Elite- $179.70
And 100% No-Risk Money Back Guarantee.
OptimizePress radiates more about your business than your offers do!
They offer many Landing Pages- Waitlist Page, Thank You Pages, Exit Pop Forms, Coming Soon Pages, Lead Magnet Pages, Popup Overlay Pages, etc.
OptimizePress comes packed with all the features that will help you o sell and deliver your services and products online.
- Translates all the checkout forms for the ease of your customer.
- Creates complete checkout forms and its products.
- Accepts all kinds of debit and credit cards through the Swipe Integration.
- Accepts currencies from over 30 countries.
- Collects Tax for VAT/EU.
- Sets up discount coupons, and the Dashboard gives a complete stats overview.
It is a simple to use Landing Page plugin with tireless drag-and-drop options with an extensive collection of email+webinar integrations.
All the checkout pages designed by OptimizePress are conversion-focused, which go beyond simple pages and create entire sales funnels.
Version 3.0 from OptimizePress is designed beautifully stacked with new features and lets you create a marketing funnel.
Funnels help you get more leads, guide your prospects through an optimized conversion process, plus they help you save a bunch of dollars.
Some of the funnels offered by OptimizePress are:
Live Webinar funnels, Bridge Funnels, Squeeze Page Funnels, Coupon Funnels, Video Sales Letter Funnels, Entry Point Offer Funnels, etc.
You can create beautifully structured Landing Pages for any event/ site you are aiming for:
Local Business Sites, Product Launch Pages, Email confirmation Pages, seminar/ event pages, minisites, etc.
OptimizePress costs for $99/ year.
It’s a code-free publishing website, creates excellent professional looking Landing Pages in a couple of minutes.
Leadpages helps you maximize every piece of content with conversion-optimized pages, A/B tests that will push up the numbers of your customers and leads.
Leadpages make it easy for you by offering these distinct features:
- Offers unlimited publishing and leads hence resulting in more conversions.
- Has lined up over 200 templates highly conversion-focused.
- You can connect Leadpages with your CRM, Email account, etc.
- Offers real-time guidance and A/B tests will boost the conversions.
Leadpages integrates will all the popular email providers and Calendly, and you can create checkout pages and combine them with Stripe.
This plugin allows you to manage pages across various domains from a solo dashboard.
Leadpages retail for $25/ month.
Elementor Pro is economical yet profitable, lets you design each part, including the header and the footer.
It gives you access to hundreds of designer-made page layouts with high-end stock images created especially for beginners and intermediate users.
Some of the pro version features provided by Element Pro will help you streamline your efforts- allows you to post multiple posts/slides, you can add breadcrumbs, share buttons, countdown, post comments.
You can post navigation, page excerpts, page titles, Facebook buttons, menu cart Author Box, sitemaps, and reviews.
Further, Elementor Pro also offers some high-end features:
- Thirty basic widgets and over fifty advanced widgets.
- Design-oriented popup builder.
- Extensive premium support.
- Over three-hundred Pro-blocks and templates.
- WooCommerce Builder and Visual Form Builder.
- Motion Effects Inc. and mouse effects.
- Dynamic content and custom Fields compatibilities.
Elementor Pro is expandable via third-party plugins and easily integrates with Zapier for marketing.
Elementor Pro offers three plans:
- Personal- $49 for 1 website.
- Plus- $89 for 3 websites.
- Expert- $149 for 1000 websites.
OptionMonster lets you design your Landing pages in three simple steps that will help you to create leads and sales from the traffic you have already established.
Step-1. Create an offer:
You are asked to create a page either by selecting a template, or you can create one yourself from scratch.
You can edit and style all the columns, add the timer and images, and collect the subscriber’s information.
Step-2 Target and Personalise all your offers:
OptinMonster has a very powerful targeting and segmented engine that lets you display the best offers to your right audience at the perfect time.
This will skyrocket your website conversions. You can personalize your message you want to display, optimize your excellent engagements, and include the triggers based on behavior.
Step-3 Test and Adjust:
OptinMonster gives you all the vital stats required by you to increase your leads. You can formulate techniques and test them out.
They provide the specific campaign’s analytics, optimize it even further for growth, turns into a lead magnet, and exhibit promotional opportunities.
Other features provided by OptionMonster are:
- A/B testing which excludes your guessing work. Optimizes the headlines and layouts.
- Shows perfect offers to the customer regardless they are a new customer or an old one by OnSite Retargeting.
- Allows you to design various forms- popups, floating bars, fullscreen overlays, slides, etc.
- You can perform advanced level traffic redirection. Divert your traffic to your crucial pages on your website.
- You can compare all your stats and split tests, and you will be able to know which of your pages give the best conversions.
OptinMonster is an excellent plugin for all levels of website owners. It is easy to use and highly economical.
OptinMonster plans start from $9/ month.
Brizy has not been in the market for a long time yet is considered one of the best plugins for non-techies.
Brizy offers real-time editing, which lets you create everything right in front of your eyes. You can drag-and-drop to arrange your Landing Page.
Brizy is built on React, which is a go-to technology created for UI.
Brizy stands out for providing top-notch features like forms, tabs, sliders, etc., for free.
This plugin offers ready-to-use hundreds of pages, layouts, blocks for you to launch right away.
Further, you can add loopable videos or Vimeo videos in any block on your page. You can add shadow boxes to any element, including the columns and rows. You can stylize your content by adding borders and further customizing them.
Brizy helps you alter all the colors on one page in just a single click, saving you some time. It is made possible with their Global Styling Options.
Other features offered are:
- Rich Text Element.
- Images with Zoom & Focus.
- Easy-to-setup Forms.
- 4000+ Vector Icons.
- Smart and Versatile Buttons.
- Unrestricted Tabs Content.
Brizy also supports integrations with all the Custom Field Plugins like Metabox, ACF, Pods, etc.
Brizy costs $49.
Divi Builder is a popular theme builder tool. For Landing Pages, you have to prefer the plugin version of Divi Builder.
It connects you with over 20 email marketing services, is packed with over a hundred templates for your ease, has A/B testing to save you some time, and lets you compare how distinct elements will perform like buttons, pop-ups, etc.
Divi Builder is one of the rare self-hosted plugins that offer A/B testing, and it provides excellent design and styling options, which make Landing Pages that will fall easy on the eyes of your visitors.
Divi Builder is a self-hosted WordPress plugin with a visual drag-and-drop design, making it tireless for the people who aren’t familiar with coding.
Divi Builder costs $89.
Your choice for the Landing Page plugin must depend on various factors like price, ease-to-use, compatibility, etc.
Yet we recommend these three plugins:
- SeedProd: It is a complete solution, easy to use the plugin. It lets you connect with any email marketing services to increase your leads, all with simple drag-and-drop.
- OptimizePress3- This plugin is usually the first choice of many WordPress users. It comes packed with all the necessary features, adds funnels and integrated checkouts, plus has one of the best interfaces available in the WordPress market currently.
- Thrive Architect- Again, an overall plugin, with cheaper plans available. Though this plugin might lack a few features like funnels, it is a fantastic comprehensive WordPress landing page plugin.