As WordPress is the leading content management system with more than a 38% share of the world wide web, it is visible wherever you go, and if you already have an existing website or are in the process of creating one, you’ll want to see how many visitors you get. After all, you’d always want to know how many people enter your store and the conversion rate?
That’s where Google Analytics comes into play. In this article, we will see what Google Analytics is, along with the best Google Analytics WordPress plugins for your website.
What is Google Analytics?
Google Analytics is the most popular method for tracking visitors to your website. Google Analytics is still the most in-depth website analytics solution available while remaining extremely usable, even if it has been hit with more than its fair share of privacy-related concerns that Google regularly addresses.
Google Analytics is far more than the “number of people who visited your website.” Instead, Google Analytics can do conversion tracking, in-depth demographics, and more.
If you don’t like the idea of Google tracking everything and want to offer a more privacy-focused solution, then you can consider Fathom Analytics, which is rapidly rising in popularity.
Importance of WordPress Google Analytics Plugin
Google Analytics is still one of the best tools that you can take advantage of as the owner of a small business website or blog.
Google Analytics WordPress plugins will allow you to easily analyze the traffic that is coming into your website so that way you can make changes to adapt to different market conditions.
Google Analytics WordPress Plugins
Not all of these plugins are created equal. You will get to know below:
You may be thinking “that branding looks familiar” and that’s because more than likely you already use another MonsterInsights plugin on your website as MonsterInsights is developed by AwesomeMotive.
AwesomeMotive is the same folks behind other great WordPress plugins like WPForms, OptinMonster, and the largest WordPress blog, WPBeginner. One-click integration and a beautifully designed dashboard give MonsterInsights that edge over some of the competition.
MonsterInsights is the company that has developed our second choice which is another solution that makes use of the powerful features of Google analytics. They have over 2 million active users for their program and they have stated their company’s purpose is to make it effortless to integrate your WordPress page with Google analytics. They hope that this way here will be able to assist you in making decisions based upon data rather than just gut feeling.
The plugin also comes with a Google analytics dashboard for WordPress. This allows you to see actionable analytics reports right on your WordPress dashboard. This allows you to see actionable analytics reports right on your WordPress dashboard.
This plugin also allows you to integrate Google Analytics with your WordPress page without the need for a developer or the knowledge of any kind of coding. In the past, this kind of process could take days and without the knowledge of coding, you would have to hire a developer. Today the process that they have developed for this plugin allows you to do all of those things in under 15 minutes’ worth of setup time.
The most obvious advantage is that because MonsterInsights connects directly to your Google Analytics account. There’s no complicated process. Just one click and you’re ready to use it!
MonsterInsights tells you exactly how visitors find your WordPress site – “Were they referred by somebody else?”, “What specific keywords did they search for to arrive at your website?”, “What links did they click on once they got there?”
With this data, you can figure out which path to take when it comes to getting more traffic to your website. MonsterInsights also excels at letting you get to know your visitors comprehensively. You will collect information about their age, what country they came from, interests, gender, and even about which browser they use.
This data from the MonsterInsights Website Audience Report can be valuable when thinking about how you want to better reach and engage your WordPress site visitors. After all, it only makes sense that understanding your potential customers better will let you craft a better overall web strategy.
Now that you know who your traffic is and where it is coming from, you can use the Website Content Report MonsterInsights offers to understand just what they are looking for. See what content is the most popular among your visitors and focus on increasing conversions.
Apart from that, there’s a whole slew of features in the Pro version, including Email summaries, PDF Exports, Real-time reporting, Engagement tracking, Custom Dimensions, WooCommerce Support and so, so much more. Without a doubt, MonsterInsights is one of the most feature-rich Google Analytics plugins for WordPress.
Like most plugins by AwesomeMotive, they have a very restricted free version with a tired version that requires you to buy the most expensive tier to get all the features.
In the case of this specific plugin, it’s not too bad as you may only want the standard features, but it’s something to take into account when making your decision. Apart from that, there aren’t any real downsides to Google Analytics by MonsterInsights.
As we’ve mentioned above, the MonsterInsights plugin follows a freemium model with a limited version available for download from WordPress.org. A more feature-rich version is available on the MonsterInsights website.
MonsterInsights offer three tiers of MonsterInsights pricing which are:
- Plus — $199.
- Pro — $399.
- Agency — $799.
As the plans go up in pricing, you get more websites and more functionality. To compare the pricing plans have a look at their pricing page. It’s worth noting that MonsterInsights offers regular sales and it isn’t unusual to be able to get 30% off the price or more.
MonsterInsights is one of the favorite WordPress Google Analytics plugins among users because it is feature-rich and beautifully designed. The only letdown would be the rather aggressive pricing strategy for a Pro version that may not be required if you just want to track website visitors.
With all the features MonsterInsights offers, it’s no wonder it is consistently rated as one of the best Google Analytics plugins for WordPress.
Analytify is another plugin that eliminates the need for you to manually add your Google Analytics tracking code to your site. All you need to do is install the plugin and authenticate it with one click to automatically add the code.
This is especially nice for anyone nervous about messing with your website’s code. Let’s be honest: It can be scary. Without any coding experience, even a simple copy and paste can be a bit intimidating.
Analytify has all of the standard Google Analytics reports and statistics. You can view all of them from your WordPress dashboard. What makes this plugin stand apart from other options is the extras. They offer premium add-ons for things like WooCommerce and Easy Digital Downloads integrations.
Depending on the type of website you have, you may want to show website visitors your statistics as well. For example, let’s say you have a business directory site. The companies that are listed on your site would want to know certain metrics. So you can enable front-end viewing reports.
As with all Google Analytics plugins, one of the biggest reasons for installing Analytify is so that the data it presents can help you improve your WordPress site’s traffic and SEO.
To that end, Analytify gives you a ton of data with which to work with. This information lets you get to know your visitors in a comprehensive and detailed way.
For example, this powerful little plugin can tell you what countries and cities your visitors are from. It will also tell you if they are on mobile devices, and what browsers they are using. You can use this information to better understand your visitors, so you can craft a better marketing strategy that’s custom-tailored to them. Analytify also lets you see what keywords are performing best for you.
Aside from that, you can see statistics and metrics on every single page, post, and custom post. What are the bounce rates of your pages? Are you getting returning visitors regularly? Or are they all new visitors? How much time do people usually spend on each page?
All of this information can be found in your WordPress dashboard when you install this amazing plugin. Analytify will also send you automated email reports of all of these metrics. This data can be invaluable when it comes to deciding how to proceed with your overall web strategy.
The Analytify WordPress plugin is great for eCommerce businesses. They have enhanced eCommerce tracking. You’ll know how many visitors added items to their shopping cart and also gain insights into when people are leaving the cart. This information will help you reduce shopping cart abandonment by optimizing your checkout process.
You’ll also see things like Transactions, Revenue, Average order value, Product checkouts, Unique purchases, Product clicks, Product detail views.
They also provide you with automated email reports — which is amazing. You can gain deeper insights into specific campaigns, posts, and pages.
The short codes offered by Analytify allow you to integrate your data into custom templates.
Furthermore, you can manage your UTM campaigns with Analytify as well. For those of you who aren’t familiar with this or want to learn more, refer to my guide on how to track your leads with UTM parameters. It’s nice knowing that you can monitor those campaigns directly from this WordPress plugin.
Pricing for Analytify starts at $39 for one site. Add-ons are purchased separately. Those all fall within the $19 to $49 range. Analytify also offers an all-in-one bundle for $129 per year that includes your Analytify install and every add-on. This is the most cost-effective deal if you’re planning to purchase add-ons.
And if all of these powerful features aren’t quite enough, Analytify is also extremely customizable. A basic understanding of CSS will let you change how the plugin looks to your tastes. No wonder this Google Analytics plugin has over 200,000 downloads!
3. Google Analytics Dashboard for WP by ExactMetrics (formerly GADWP)
It can be another game-changing plugin for exploring Google Analytics data inside your WordPress dashboard.
ExactMetrics is another super reliable analytics solution that fits our list of the best Google Analytics plugins for WordPress.
This is a simple dead plugin. That’s the reason it gets so much love from its users.
It’s so easy to install and use. You can get the plugin configured in just minutes. This is an excellent solution for those of you who don’t want to insert the tracking code manually.
With the Google Analytics Dashboard For WP, you’ll be able to see the latest reports, such as Real-time visitors, Real-time acquisition channels, Real-time sources of traffic, and it also includes demographics reports, affiliating link tracking, enhancing link tracking, and so much more.
ExactMetrics offers 1-click Google Analytics integration for popular WordPress plugins and services as listed below:
- Yoast SEO
- Easy Digital Downloads
- Pretty Links
- Formidable Forms
- Google Optimize
- Google Adsense
And this is the reason why 1,000,000+ users showed extreme love to this plugin.
ExactMetrics is a FREE Premium plugin, and you can download it free from WordPress by searching Google Analytics Dashboard For WP.
But, it is strongly recommended that you should try the paid plan.
If you sign up for an annual plan, Exactmetrics Plus‘s price starts from $99/site.
With this plugin, not only do you get the standard data about your WordPress pages’ bounce rate, views, referrers, and keywords, you also get real-time statistics that can be valuable.
Imagine being able to monitor your visitors and traffic sources as they happen. It sounds pretty amazing, right?
Another thing that users love about this amazing plugin is the ability to track custom events like emails, downloads, outbound links, and fragment identifiers.
In the same way, you can also track dimensions such as categories, tags, and user engagement with ease. If used properly, it can be an incredibly powerful tool to add to your arsenal when it comes to your web strategy.
I don’t think the tradeoff in price is worth it. And I would rather pay 2x more for a tool that offers 5 sites license and 10x better features, such as:
- 5 websites license
- Form Conversions
- eCommerce Report
- Custom Dimensions
- Author Tracking
- Popular Products
- Category / Tags Tracking
- Google Optimize
- Easy Digital Downloads
- Priority Support
If you are a developer who sells websites to clients, then probably the Agency Plan is the RIGHT option for you. In this plan, you get everything in Pro, and Usage upgrades to up to 25 websites, 24/7 premium support, WordPress multisite support, Client management system, etc.
On a bonus note, ExactMetrics also has 14 Days no-question asked money-back guarantee that is applicable on all premium plans.
Are you using Multisite for WordPress? Google Analytics Dashboard for WP by ExactMetrics is 100% compatible with multisite installs. Whether you want to use a single Google Analytics account or multiple accounts, this plugin has got you covered.
This was everything that you would need to know about the 3 of the best Google Analytics WordPress Plugins. The best WordPress Google Analytics plugins are aplenty in the WordPress.org Repository. Hopefully with the help of this article you’ve found the best Google Analytics plugin for your use case. For more articles regarding WordPress, you can visit Blog – Wpuber.com.