Mistakes are part of creative experience. When you build a website from scratch, you are bound to make a mistake.
WordPress is one of the widely used content management systems that powers almost 40% of all websites on the internet. According to statistics, WordPress was listed with a global market share of 63.9% in December 2020.
Divi is also a powerful drag and drops multipurpose WordPress theme suitable for any kind of website.
Some of the common WordPress mistakes happen due to development errors, wrong configurations, or just simple forgetfulness.
It is thus crucial to familiarize yourself with them and learn to avoid the issues. This will make the development process faster and ultimately allow you to finish a site without having to deal with the same problems over and over again.
In this article, we’ve outlined 16 common Divi and WordPress website mistakes to avoid. Let’s take a look at them.
Top 16 Divi and WordPress Mistakes to avoid
1. Ignoring WordPress updates
Whenever a bug or vulnerability is found, WordPress gets a new update. WordPress core developers constantly update the code to improve its speed, efficiency, user experience and also add new features.
Ignoring WordPress updates will make your site vulnerable to attacks and make hacker’s lives easier to access. Hence, it is ideal updating your website when an update is available.
It will help resolve several issues including security fixes and code updates.
It’s important to keep the WordPress website updated with the latest version to keep your site and visitors safe and working properly.
2. Not Performing backups
One of the common mistakes that we all usually do is not taking a backup of our site. Having a complete backup of your website is a major part of WordPress developmental best practices.
When websites are hacked or servers are crashed, you accidentally lose a lot of data. You will also lose many important files and content.
Hence, it’s vital to have either manual or automatic weekly backups of your WordPress site. We recommend using backup plugins like BackWPup or BackUpBuddy. This enables regular backup of the database as well as the website.
Besides, there is a service named VaultPress that not only offers the possibility to take backups, but also restore them to your server with a single click.
3. Not Securing WordPress site
Many WordPress websites are prone to get hacked although it is developed with some security features. Adding malware, stealing important data, deleting content, taking over a website are common hacking practices due to poor security.
There are many steps to be taken further to make sure your site is well protected against these threats. This is ideal for personal sites as well as a business site that you are developing for a client.
Installing security plugins just does not guarantee your security. You need to review unusual activity regularly using a Firewall or other security applications.
Also, make sure to understand WordPress security practices which is a key part of this process.
4. Ignoring user experience
User experience is essential to get more visitors to your website. Featuring a well-maintained site delivers a hassle-free user experience.
It is necessary to visit your site, log in and check whether it works properly or not. Also, it is mandatory to check for a responsive layout. You must test the site on all screen sizes and browsers.
If these website elements are ignored, it will result in the site’s design becoming inconsistent. For example, you may have chosen a Divi theme but if the layout and color chosen are inappropriate it will sound unpleasant to the user.
To avoid ruining your site user experience, it is important to give a finished look to your website by updating your content, checking for errors, and fixing it, and remove outdated files.
5. Improper Navigation
Time spent on a website is very important and that is what gives more visitors to your site. Users should not find it too difficult to find what they’re looking for. Thus, improving navigation is a top priority for any website or blog but also SEO.
Navigation becomes uneasy and confusing to the visitors if too many things are added to the menu and it is placed at an odd location. If the menu links are broken and don’t work properly, it will decrease the audience visits to your site.
Optimizing the navigation bar is essential for visitors to find their pages of interest. Also, adding contact information, social media networking buttons helps in effective communication with you and helps to share the content with others.
6. Not installing Google Analytics
Google Analytics is one of the best web analytics services to understand the performance of the website. It offers you a wide range of free services that you can use to monitor your website traffic, keep track of visitor’s behavior on the site, the type of devices to visit the site, etc.
Analytics also interacts with Google search and other indexing tools to help improve SEO ranking in search results and also common keywords to generate more traffic.
Thus, from detailed reports of visitors to browser interactions, site speed, and more, having Google Analytics on your website is a must.
Apart from this, it is also recommended to sign-up with Google Webmaster Tools to keep track of your website health.
7. Ignoring A/B Testing
A/B testing, also called split testing, pits two elements against each other in a head-to-head scenario that tells you which element readers respond to more.
It helps you to constantly improve your website by choosing better fonts, colors, element placement, text, and much more.
For instance, if you want to test a headline, you can design two identical web pages that feature separate headlines and direct traffic to each web page to see which headline results in more page views, time on page, higher conversions, etc.
Hence, it’s mandatory to implement A/B testing to ensure what best works on your site without any interference.
8. Ignoring site performance
It is mandatory to check the website’s speed on browsers and various other multiple devices such as smartphones, tablets, laptops, iPods, etc. Slow loading sites result in large bounce rates. Visitors will leave the website before it even loads.
According to a case study, a 1 second delay in page load time can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.
On the other hand, fast-loading sites improve user experience, increase page views, and also help with WordPress SEO.
Thus, if you want more traffic, subscribers, and revenue from your website, then you must speed up your site performance by optimizing the things that make your site slow.
WP Squish plugin helps to optimize storage space in WordPress, thereby helping you to use good quality plugins.
9. Not performing site optimization for SEO
Once building the WordPress website is finished, you need to perform optimization for SEO purposes. If not optimized, your website will not be shown in the search engine results.
This is a common WordPress mistake by most users and if this is overlooked it can have serious consequences in the long run for visitor visits and brand awareness. Having relevant and good content is important and also must be listed in Google search results.
SEO optimization includes many things such as installing analytics, making sure keywords are properly used and site speed and structure are both perfect.
10. Not Moderating Comments
One other common WordPress mistake is not properly moderating comments on posts and pages. When you don’t pay attention to comments and they turn into spam. Comments are one of the methods of spreading spam.
It adds a lot of unwanted links to the sites thereby reducing the quality of user experience. Hence, it is necessary to keep track of them regularly.
Proper monitoring of comments can lead to more user engagement on your site and boost traffic. There are various settings in WordPress that prevent spamming into your comments section.
11. Improper use of Posts
The use of pages and posts differs in the overall structure of a website. Pages depict
a navigation structure while posts depict a category archive structure.
Creating a WordPress post or page is not difficult, but you need to use them properly. Many WordPress users are using posts and pages in the wrong way. There is a general thumb rule to remember when to pages or posts.
So, follow the correct post type for the article you write. Make sure to follow WordPress development best practices when deciding the right post format to use on your website.
12. Misuse of Categories and Tags
WordPress allows you to create categories and tags easily. They help you to organize your content and group-related posts to enhance accessibility. But often users use them differently and incorrectly based on the site layout.
Unfortunately, many users don’t tag their posts as much as they categorize them. They end up creating hundreds of categories and few tags.
This kind of misuse of categories or tags is not good as it will affect the SEO and site architecture. Instead, they both can be used interchangeably. For instance, you can use tags in navigation menus just like categories.
13. Ignoring to optimize Call To Action buttons
Attracting visitors to your website is vital, but converting them into subscribers is the ultimate goal. Call to Action (CTA) is the first step for this task and a primary point of the website.
If they aren’t properly optimized, visitors will move their cursors to another tab. To attract visitors in learning more about your products and services, your first job is to optimize (CTA) buttons to maximize conversions.
By doing this, it creates a massive impact on your conversion rate with relatively less effort.
14. Not Mobile Friendly
The future is mobile as the majority of visitors are using mobile devices. Hence, your WordPress website must be mobile-friendly. If not responsive to mobile devices, you might lose a lot on business.
Often, outdated plugins can break the mobile aspect of your website making the users difficult to use. Make sure to check whether the WordPress elements and designs are responsive on the mobile screen.
Plugins like WPTouch help to make your site mobile compatible. Also, Divi has lots of settings for mobile devices.
15. Ignoring to build an Email list
Email marketing is the best way to stay in touch with readers. It’s one of the most important marketing tools and more effective for reaching your audience other than social media.
Once you get email subscribers, they constantly come back to your site to read about your latest posts or articles. To run a successful business online, building an email list is a way to go.
There are plenty of free and premium plugins available on the market, that help to create opt-in forms on your WordPress website.
16. Not using a child theme
Child themes allow you to change small aspects of your site’s appearance by preserving the parent theme’s look and functionality. You can customize your existing theme without losing any changes.
Another advantage of using a child theme is hassle-free updates. You can update your themes and plugins so often without any hassle without having any fear of losing data.
Although it’s not mandatory to have a child theme, it’s always good if we have one. There is also an option to build a free child theme with Divi using Divi Child theme builder.
WordPress is a great tool to build a website and manage it. It is easy to learn, as it does not require prior coding knowledge.
A lot of steps go into the proper development of a WordPress website. When it comes to creating and managing a website, mistakes are inevitable. You must not fall victim to these WordPress mistakes and try to avoid them as far as possible.
Keeping in mind that you can avoid these mistakes will help the development process go quicker and smoother.